MATERIALS FOR STUDENTS

  DATA MINING AND DW FOR BCA - UNIT-1 Data Mining: Data mining is defined as the procedure of extracting information from large sets of data i.e. there is a large of data available in the industry. This data is of no use until it is converted into useful information. It is necessary to analyze this large amount of data and extract useful information. Sometimes referred as  Knowledge Extraction  Knowledge Mining  Pattern Anaysis  Data Archeology Areas of Data mining:  Financial Data Analysis: The financial data in banking and financial industry is generally reliable and of high quality which facilities systematic data analysis and data mining. Some of the typical cases are as follows:  Loan payment prediction and customer credit policy analysis.  Classification and clustering of customers for targeted marketing  Detection of money laundering and other financial crimes  Retail Industry: Data mining in retail industry helps in identifying customer buying items and trends that lea